PrestaShop or Shopify: which should I choose?

Shopify suits simple catalogues and a fast launch. PrestaShop is the better fit for B2B, or as soon as pricing rules, customer-specific discounts and ERP integration become complex.

Can prices differ per trade customer?

Yes: price lists per group or per customer, volume discounts, restricted catalogues and trade account approval are all standard developments.

Can the store be synchronised with our ERP?

Yes. Stock, prices, product data and orders can be synchronised in both directions through APIs or scheduled file exchanges.

Can one store serve both B2B and B2C?

Yes, on a single platform: visitors see public prices, while a logged-in trade customer sees their own terms, catalogue and payment methods.

E-commerce websites for B2C and B2B. PrestaShop & Shopify specialist.

B2C online store built on Shopify and PrestaShop

B2C e-commerce

Shopify or PrestaShop development
Platform configuration
Web design and merchandising
Payment and shipping
Shopping feeds and comparison engines

Bespoke B2B online store built on PrestaShop

B2B e-commerce specialist on PrestaShop

Custom PrestaShop build
Dynamic pricing per customer
Business rules and volume discounts
Public, private and segmented catalogues

Real-time stock synchronisation

Custom scripts (cron, CSV, JSON, API)
Stock and price synchronisation
Order, logistics, customer and accounting feeds
ERP and CRM integration

Having run e-commerce operations myself, I bring both a strategic and a hands-on view. For more than ten years I led the B2B and B2C activities of the BWT group.

Let's talk about your project.

Available right now 06 58 86 50 75